Jacob's Creek Australian Open

Sponsorships are often presented as a branding opportunity, but Pernod Ricard turned to Traction Digital to achieve a more concrete customer acquisition outcome too. Rising to the challenge of completing the promotion in two weeks over the Christmas holidays, the Ovato team designed and built a customer acquisition promotion that captured thousands of Australian Open attendees. Instead of just enjoying Jacob’s Creek on the day, attendees opted in for future long term engagement.