Case Study: Civic achieves 132% increase in active customer engagement with TractionNext

Increasing Engagement by 132% with Dynamic & Personalised Content

Civic, a long-running entertainment retail franchise across Australia and New Zealand, wanted to modernise how it communicates with customers: reaching local and international audiences with responsive, personalised and automated email campaigns that individual franchisees could use, while improving open rates and overall engagement. To achieve this they migrated to the next‑generation marketing automation platform TractionNext.

Using TractionNext, Civic implemented dynamic content, promotions functionality, A/B testing and centralized data management with new EDM templates and barcode redemption for in‑store offers; the rollout was staggered across corporate and dealer stores to prove ROI. TractionNext’s solution drove measurable gains — active customer engagement rose by 132%, email open rates increased by over 73% on average, daily data syncs improved franchise insights and adoption, and overall campaign ROI became trackable across the network.

Civic

Liz Power

Digital Marketing Executive