Case Study: Dove Men+Care achieves 8.5% subscriber uplift and multi-channel awareness with TractionNext

How Unilever’s Dove Men+Care boosted awareness with a multi-channel, collaborative promotion

Dove Men+Care partnered with TractionNext to run the “Journey to Strength” multi-channel promotion aimed at driving awareness, engagement and new email subscribers. Facing the need for a promotions platform that could handle multi-partner mechanics, act as a trusted adviser for a high‑value prize draw, and capture purchase proofs across channels, Dove Men+Care engaged TractionNext for technical scoping, campaign setup, prize‑draw scrutineering and the Traction Platform.

TractionNext delivered an end-to-end solution — using the Traction Platform to manage entry capture via a promotional website form, send automated confirmation emails, run randomized prize draws monitored onsite, and provide reporting and insights — while coordinating partners Woolworths and the Wallabies for amplification. The campaign increased engagement and brand awareness, awarded major prizes (including a trip to London), and drove measurable growth with an uplift of more than 8.5% in new subscribers for Dove Men+Care.

Dove Men+Care

Andrew Tilley

Brand Manager