Case Study: Cash Converters achieves consolidated data and personalised franchise marketing with TractionNext

Enriching Marketing Ecosystems with Data Insights & Automation

Cash Converters, a global franchise network with more than 150 Australian stores, needed a centralised marketing platform to run national and individual store campaigns, enable franchise self-management, and move away from unreliable post and SMS workflows toward more targeted, personalised communications. They engaged TractionNext to deliver a governed solution—implementing the Traction marketing platform along with data cleansing, automation and a franchise onboarding process.

TractionNext performed a full database cleanse, consolidated postal and SMS lists into a cost‑effective email solution, deployed a customer preference centre and sign-up forms, and provided branded templates and centralised data management so stores can self-manage targeted campaigns. As a result, more than twenty franchise and corporate stores are actively using the platform, Cash Converters is seeing communications cost savings, improved deliverability, higher open rates, fewer unsubscribes and richer customer insights for smarter campaign planning.

Cash Converters

Sarah Sawdon

National Marketing Manager