Case Study: Diageo achieves $250,000 fundraising for Bundaberg with TractionNext

Diageo - Customer Case Study

Diageo, the world’s leading premium drinks business, wanted to support Bundaberg’s recovery after the 2013 floods by raising funds and boosting local tourism through a "Road to Recovery" email campaign. Diageo engaged TractionNext to leverage its specialist email platform and dynamic content capabilities to deliver highly personalized messages to subscribers.

TractionNext implemented database segmentation and dynamic content so a single HTML email template could display personalized maps and directions based on each subscriber’s postcode, using its WYSIWYG editor and conditional logic to avoid creating multiple versions. The campaign raised $250,000 from attending subscribers while keeping costs low by minimizing template builds and improving relevance.

Diageo