Case Study: XXXX (Lion) achieves 17,400 entries, sustained fan engagement and subscriber growth with TractionNext

Creative campaign pledge drives ongoing engagement – Go the Maroons!

XXXX, the iconic Australian beer brand and sponsor of the Queensland Maroons, needed a promotions platform to run a State of Origin interactive pledge campaign that would acquire new email subscribers, reward existing XXXX Club members, and deliver digital communications across the series. TractionNext provided technical scoping and its Traction Platform to scope, set up and manage the multi-stage promotion.

Using TractionNext's Traction Platform and campaign services, TractionNext implemented three staggered competition functions with social form integration, testing, prize draws, email/social distribution, exclusive Maroons content and full reporting. The campaign drove 17,400 entries, a 2% uplift in new subscribers, extended engagement across the season via staggered draws and strengthened emotional brand connection—results XXXX will leverage for future NRL promotions.

XXXX

Kristy Bloomfield

Brand Manager XXXX