Budweiser - Customer Case Study

As the Official Beer of the FIFA World Cup 2014, Budweiser wanted a competition that would engage sporting fans and have a solid link to sales. Traction Digital worked with The White Agency & Momentum to produce the Rise As One promotion to achieve both objectives. Fans can enter by purchasing Budweiser in store or at their local pub, receiving a unique code (or barcode at the pub) to enter on the website. They then receive an automatically generated score prediction for the next game. Depending on the number of matching scores, winners get a share of the $1,000 game-day prize pool which goes up to $6,000 for the final game.