Case Study: Meritus Hotels & Resorts achieves increased bookings and in‑house email campaign control with TractionNext

Booking luxury at award-winning Meritus Hotels & Resorts

Meritus Hotels & Resorts, an award‑winning hotel group with properties in Singapore and Malaysia, needed to reach global customers with multilingual email campaigns, integrate booking and campaign systems, and enable small in‑house marketing teams to manage complex campaigns. They engaged TractionNext to implement Adobe Campaign as part of the Adobe Marketing Cloud to handle campaign management, systems integration, and agency support.

TractionNext integrated Adobe Campaign with Meritus’s Opera booking system, built responsive HTML templates, and provided implementation, training, and ongoing support so Meritus could run campaigns independently. The program sent nearly 360,000 emails across 131 campaigns, drove more than SGD 90,000 in bookings at one hotel, unified customer and booking data in a single platform, and increased direct bookings and marketer autonomy.

Meritus Hotels & Resorts

Ilias Chelidonis

E-Commerce Manager