Case Study: Lotto Treats achieves 125,000+ entries and 100% uptime handling 5,400/hr with TractionNext

Behind the scenes of a National Lottery competition

Lotto Treats, a National Lottery competition run to reward players and shift offline ticket buyers to online purchases, faced tight deadlines, strict accessibility and uptime requirements, and a peak demand of 5,400 entries per hour. To meet these challenges they partnered with TractionNext and used its competition/automation platform to capture and verify unique codes, personalise communications, and manage high-volume traffic.

TractionNext built responsive microsites and email templates, provided elastic hosting and real‑time reporting, and integrated customer service to resolve queries within 24 hours. The campaign launched in under five working weeks, received over 125,000 entries in 10 days (peak 5,400/hour), delivered dynamic reward emails to entrants, and maintained 100% uptime — demonstrating TractionNext’s platform-driven impact on conversion and operational resilience.

Lotto Treats

Adam Chataway

Brand Manager