
TractionNext
50 Case Studies
A TractionNext Case Study
To drive sales in the lead up to summer, Ovato built a custom competition mechanic that incentivised both customers and dealers of Amplimesh® Security Screens. For customers, each purchase gained one entry to win a choice of three major prizes as well as smaller monthly prizes, with extra entries awarded for bigger spends, or speedy job confirmations. To incentivise the dealers, an online internal leader board was created, showing entry numbers by state and individual dealer. The leader board stirs up some friendly competition between dealers to help maximise the reach of the promotion.