Case Study: YMCA of Delaware saves $500,000 annually with Traction Rec

YMCA of Delaware transforms operations and now saves $500,000 annually

The YMCA of Delaware was facing operational inefficiencies due to disparate databases and manual processes spread across over 12 different systems. This lack of data integrity and outdated technology led to a frustrating experience for both staff and members. To address this challenge, the YMCA partnered with Traction Rec to migrate to a new CRM and operations platform built on Salesforce.

By implementing Traction Rec's solution, the YMCA gained a flexible system with point-and-click customization, workflow automations, and self-service tools. The results were transformational: the organization now saves an estimated $500,000 annually in operational costs and has achieved a 4x increase in online registrations. A process that once took 30 days to complete manually now takes about one hour, allowing staff to focus on engaging with their community.

YMCA

Emily Glading

Senior Director of Information Systems