Case Study: The Salvation Army Kroc Centers streamline operations and improve member experiences with Traction Rec

Making space for moments that matter at The Salvation Army Kroc Centers

The Salvation Army's Kroc Centers, a national network of community and recreation centers, faced a challenge with managing growth due to disconnected systems and outdated, manual processes. Their staff was burdened by a patchwork of clunky tools and paperwork, making it difficult to track members and manage daily operations. This complexity hindered their mission-driven work and created a significant administrative slowdown.

To address this, the centers partnered with Traction Rec to implement a unified Salesforce-based platform. This solution centralized all member data and streamlined operations, from registrations and billing to scheduling and reporting. As a result, Traction Rec helped dramatically reduce manual workloads, freeing staff to focus on community engagement. The implementation led to enhanced member experiences through self-service tools and provided leadership with real-time insights for quicker, more informed decision-making across their 20 locations.

The Salvation Army