Case Study: Mandel Jewish Community Center boosts virtual fitness engagement with Traction Rec's Traction Gather

Bringing community back with home workouts

The Mandel Jewish Community Center of Cleveland (JCC) faced the challenge of moving its on-premise fitness programs online after a sudden closure, seeking to provide exclusive value to members and maintain their connection to beloved instructors beyond free social media offerings. They partnered with vendor Traction Rec and implemented its Traction Gather solution to address this need.

Traction Rec built a branded engagement hub on Salesforce Community Cloud, enabling members to access live and pre-recorded fitness sessions. This solution resulted in a significant increase in engagement, with over 1,000 class views and a 700% increase in community participation within the first two weeks, successfully helping the JCC build a more resilient and connected community.

Mandel Jewish Community Center

Jill Davidson

Director, Information Management Systems