Case Study: Asphalt Green reduces program data handling time with Traction Rec

Asphalt Green's data handling now takes just 10 hours instead of two months

Asphalt Green, a nonprofit community and recreation center in New York, faced a major administrative challenge in managing the complex data for its hundreds of seasonal sports and fitness programs. The manual process of building each program from scratch was overwhelmingly time-consuming, taking up to two months, and diverted staff attention from their core mission. To solve this, they implemented the Program Builder functionality from Traction Rec, a solution built on the Salesforce platform.

Traction Rec's solution streamlined program creation and duplication through an intuitive, step-by-step interface. This empowered program staff to manage data themselves, subject to a simple one-click approval process. The implementation resulted in an enormous 87% reduction in data handling time, cutting it from two months to just 10 hours and saving 15 hours per program setup. This efficiency gain has allowed Asphalt Green's team to focus less on administrative tasks and more on strategic growth and serving their community.

Asphalt Green

Stefan Serkin

Senior Salesforce Administrator