Case Study: YMCA achieves 100% online childcare enrollment with Traction Rec

100% childcare enrollment in 3 months with a simplified, easy-to-use digital solution

The YMCA of Memphis & The Mid-South was struggling with inefficient, paper-based systems for its childcare enrollment, leading to fractured data, a cumbersome process for parents, and major staffing challenges. They partnered with the vendor Traction Rec to implement its digital childcare programming and enrollment management system to streamline operations and improve the customer experience.

Traction Rec provided a comprehensive, self-serve digital platform that automated registrations, waitlists, and communications. The solution delivered dramatic results, processing 6,300 online registrations in the first week and collecting over 48,400 digital waivers and forms. The YMCA achieved a 100% online enrollment completion rate, vastly improving efficiency for staff and the experience for parents.

YMCA

Vanessa Providence

Senior Operations Director