Corning - Customer Case Study

The challenge was to train globally dispersed salespeople on the entire product line to increase worldwide sales. Accomplishing these goals required TraCorp to build an Custom Online Training application in a gaming environment and deliver it in nine languages. Covering not just products, the application teaches basic cellular biology and the scientific processes used in the industry. Corning expects that this familiarity with their products and industry processes will result in increased worldwide sales, and feedback from the sales force says "It's working!"