Trackunit
53 Case Studies
A Trackunit Case Study
Magni, an Italian manufacturer of telescopic handlers, faced a challenge common among equipment OEMs: their customers needed to ensure maximum machine uptime and avoid breakdowns, but a comprehensive telematics solution was not part of their initial offering. Recognizing that many of their customers were already using Trackunit, Magni saw a business opportunity to formally partner with the vendor to meet this market demand.
By partnering with Trackunit, Magni launched the MyMagni solution, which provides telematics for proactive maintenance scheduling and fleet support. The solution was offered with a three-year free subscription on new machine purchases. The implementation allowed Magni to offer superior customer support and helped their customers maintain equipment durability and peak performance. The partnership was so successful that the majority of customers chose to renew their subscriptions after the initial free period. Trackunit's effective customer management also meant many issues were resolved directly, reducing the support burden on Magni.