Case Study: Cooper Equipment Rentals unifies fleet data and improves utilization with Trackunit

From Unmanageable to Efficient Unifying Platforms

Cooper Equipment Rentals, a Canadian equipment rental company, faced a significant challenge managing its rapidly growing fleet from dozens of different manufacturers. This resulted in numerous telematics logins that were unmanageable, leading to slow reporting and a poor understanding of machine utilization. They needed a unified platform to consolidate this data and support their continued growth.

By implementing the Trackunit platform, Cooper was able to aggregate data from all their various machine providers into a single system. This solution provided them with a clear view of machine utilization, which they could marry with rental data to make impactful, data-driven decisions. Trackunit has scaled with the business, and Cooper is now exploring further automation to eliminate downtime, having successfully transitioned from simply gathering data to actively using it for business insights.

Cooper Equipment Rentals

Ray Lagrandeur

General Service Manager