Case Study: KIND Snacks achieves brand growth and measurable business ROI with TrackMaven

With a new focus on household penetration, the KIND digital team trusts TrackMaven to drive brand and business ROI

KIND Snacks, a fast-growing snack brand focused on increasing household penetration, needed a better way to track digital performance and benchmark against competitors. The digital team lacked a centralized analytics tool and wanted to move beyond vanity metrics to understand the behaviors and preferences of a specific buyer persona across platforms.

They adopted TrackMaven to monitor competitors, measure the right brand metrics, and tailor content by channel. The platform provided audience insights (e.g., Instagram-specific preferences), guided promotion of new products and seasonal flavors, and made it easier to see what’s working or not—helping KIND create more strategic content and drive measurable brand and business ROI.

KIND

Erin Kennedy

Senior Analyst for eCommerce/Digital