Case Study: U.S. Bank achieves measurable content ROI and enhanced social intelligence with TrackMaven

U.S. Bank - Customer Case Study

U.S. Bank, a major Minneapolis-based bank with over 3,150 branches, charged its Social Intelligence team—led by Troy Janisch—with proving the business value of content, optimizing performance, and detecting competitor-driven product signals. The team needed a social analytics platform that could measure each piece of content’s true effectiveness and benchmark performance against past posts and rivals.

They adopted TrackMaven to guide the creative process, anticipate and benchmark content performance, and monitor competitor keywords and paid promotions. TrackMaven became a daily, cross-functional tool (30+ users), delivering faster, data-driven content decisions, regular C-suite reporting, broader company distribution of insights, and clearer signals of competitor innovation.

U.S. Bank

Troy Janisch

VP, Social Intelligence