Case Study: Penn Mutual achieves stronger social media performance and lead generation with TrackMaven

How TrackMaven Helps an Established Insurer Find New Success

Penn Mutual, a 170‑year‑old life insurer, began shifting from an adviser‑only model to direct consumer marketing and needed to prove the value of social media. Its sponsorship of U.S. collegiate rugby became a key consumer initiative, but the marketing team struggled to benchmark competitors, measure campaign impact, and scale social intelligence without draining resources.

Using TrackMaven’s dashboards and competitor tracking, Penn Mutual created a weekly "Friday Five" report for executives, collaborated more effectively with its agency, and quickly answered CMO questions with data at hand. The platform helped refine campaigns and influencer efforts — for example, a rugby quiz post earned 655 interactions (25.55× the brand average) — leading to clearer lead‑generation insights, more consistent visual branding, and ongoing support for future social strategies.

Penn Mutual

Rob Bonsall

Head of Social Media