Case Study: Yummy achieves 42% more new customers with Tracklution

Yummy cuts CAC 15% and tracks 30% more purchases with Tracklution

Yummy, a leading Northern European meal kit company, faced a challenge with its ad data, as its basic pixel tracking was missing conversions and its complex tech stack made a custom solution resource-intensive. They turned to Tracklution to implement a better tracking solution without burdening their development team.

Tracklution provided a flexible, server-side tracking system that integrated with Yummy's custom tech stack. The solution included enhanced conversions, offline conversion tracking for subscriptions, and a feature to filter out unwanted conversions. This resulted in a 42% increase in new customers, a 15% reduction in customer acquisition costs, and over 30% more purchases being tracked compared to their previous setup.

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