Case Study: Orthoclear cuts customer acquisition costs by 30% with Tracklution

Orthoclear cuts customer acquisition costs by 30% with Tracklution

Orthoclear, a dental company specializing in clear aligners, faced a challenge with its primary acquisition channel, Google Ads. The company lacked visibility into which ads were actually driving appointments booked through Calendly, leading to inefficient ad spend and wasted budget. They turned to the vendor Tracklution for a solution.

Tracklution implemented its server-side tracking to accurately connect Calendly appointments and Shopify purchases with Google Ads. This provided Orthoclear with a unified view of the customer journey. The results were significant, including a 30% reduction in customer acquisition costs, a 20% decrease in ad spend, and 100% of appointments being tracked. Tracklution's solution gave Orthoclear the data-driven insights needed to optimize its growth strategy profitably.

Orthoclear