Case Study: Kingsley Healthcare Group cuts CPL by 33% with Tracklution

Kingsley Healthcare Group cuts CPL by 33% with Tracklution

Kingsley Healthcare Group, a UK-based care home provider, faced a challenge with its digital marketing. A significant portion of inquiries were reported as "unknown" due to browser restrictions and a long, multi-device customer journey, making it difficult to attribute leads and justify ad spend to management. This incomplete data also meant their ad algorithms were optimizing poorly. They partnered with the vendor Tracklution to implement its server-side tracking solution to address this gap.

Tracklution provided a user-friendly system that was quickly implemented, taking just seven days from discovery to a fully tested setup. The solution recovered 30% more conversions that were previously lost and provided accurate source data. As a result, Kingsley Healthcare Group cut its average cost per lead by 33%, from over £150 to around £100. Tracklution became a source of truth for revenue attribution, enabling better budget planning and campaign optimization.

Kingsley Healthcare Group