Case Study: Social Department accelerates multimodal AI video discovery with TrackIt

a social department launches AI-powered video discovery MVP on time with TrackIt

TrackIt partnered with a social department to help them accelerate the development of their AI-powered Content Analysis and Discovery (AICAD™) platform. The customer faced the challenge of building a functional MVP on a tight timeline, requiring a stable platform that used multimodal AI to perform semantic analysis across video, audio, and text for content discovery.

The solution implemented by TrackIt involved augmenting the customer's engineering team to develop and tune a multimodal video pipeline on AWS, leveraging services like Amazon Bedrock and TwelveLabs. This resulted in the successful delivery of a performant MVP capable of powering five distinct content discovery workflows, enabling the social department to identify high-value video moments and meet its product launch deadline on budget.

Social Department