Case Study: On Top Media saves 25-30 hours a month with Trackingplan

How On Top Media Prevented Tracking Breakdowns with Trackingplan

On Top Media, an advertising services agency, faced significant challenges in maintaining accurate digital analytics for their clients. They struggled to detect tracking issues, often only discovering problems weeks or months later when clients reported discrepancies. This was compounded by a lack of visibility into clients' internal website changes and a heavy reliance on time-consuming manual quality checks. To address this, they adopted Trackingplan to automate their data quality monitoring.

By implementing Trackingplan, On Top Media automated data quality checks and gained real-time error detection capabilities. The solution provided better visibility into client changes and eliminated the need for manual reviews. As a result, the agency saved 25-30 hours per month previously spent on debugging and data validation. Trackingplan also provided a competitive advantage by strengthening client confidence in the accuracy and reliability of the data-driven insights they provide.

On Top Media

Álvaro Salmerón

Digital Analytics Consultant