Case Study: Elogia improves tracking QA efficiency with Trackingplan

How Elogia Transformed Its Agency Model Around Value‑Based Partnerships

Elogia, a digital business operator, faced margin pressures and needed to shift from a traditional hours-based billing model to a value-driven agency approach. This transformation made operational efficiency critical. Their Data Tech team was overwhelmed with manual tracking QA processes, which were time-consuming, reactive, and lacked standardization, creating a significant barrier to growth. This challenge led them to seek a solution from Trackingplan.

Trackingplan provided an automated tracking monitoring and analytics QA solution. This delivered continuous, real-time auditing of data quality, shifting Elogia's team from reactive firefighting to proactive issue prevention. The implementation saved the Data Tech team approximately 12 hours per month, equivalent to two full workdays, allowing them to focus on strategic work. With Trackingplan, Elogia can now confidently offer high-quality data assurance to more clients, supporting their new value-based partnership model.

Elogia

Tanya Recouso

Product Director