Case Study: Palmer Group improves recruitment processes with Tracker

With Tracker’s workflow customizations, analytics, and ease of use, Palmer Group increases user adoption and improves recruitment processes

Palmer Group, an Iowa staffing agency founded in 1998, needed a better way to keep up with technology and understand its business. Its homegrown recruitment software lacked robust reporting, analytics, and candidate search capabilities, making it harder for recruiters to work efficiently. Tracker’s applicant tracking system was introduced to address these challenges.

With Tracker, Palmer Group gained custom reporting, stronger semantic and boolean candidate search, better workflow tools, and a more user-friendly system backed by responsive support. The team can now share dashboards, schedule reports for leadership, track recruiter activity and KPIs, and keep tasks organized with alerts and to-do lists. Tracker helped improve user adoption, smooth recruitment processes, and give management real-time insight into each division.

Palmer Group