Case Study: FinNet Partners builds a consumer financing network with Trackdesk

FinNet Partners launches a US financing network in days with Trackdesk

FinNet Partners, a consumer financing affiliate network, faced the challenge of launching a multi-advertiser network where each lender had its own tracking system. They needed a central tracking layer that could preserve every advertiser's attribution, handle two-stage loan conversions, manage mixed payout models, and support sub-affiliate tracking without requiring custom development. They chose Trackdesk as their solution.

Trackdesk implemented its platform as the central tracking layer, using native redirect offers to preserve advertiser links and multi-event tracking to capture both leads and funded loans. This provided FinNet with a single source of attribution truth, flexible payouts including percentage-of-loan-value commissions, and end-to-end sub-affiliate tracking. The solution enabled FinNet to launch their US network quickly and scale their operations efficiently.

FinNet Partners