Case Study: Zed Williamson drives 194 new ophthalmology patients in 9 weeks with TrackableMed

Zed Williamson drives 194 new ophthalmology patients in 9 weeks with TrackableMed

The ophthalmology practice, Zed Williamson, faced the challenge of raising patient awareness for a new, non-flashy cataract treatment technology. Physicians were hesitant to promote it due to cost concerns, so the practice needed patients to start asking for the procedure themselves. They engaged TrackableMed for a campaign strategy to drive new patient demand.

TrackableMed implemented a solution using heuristic-based neuromarketing, developing targeted commercials, messaging, and phone scripts based on patient and physician interviews. This 9-week campaign was designed to drive patient behavior change and appointments. The initiative was highly successful, generating 194 new procedural patients and creating such significant demand that patients began asking physicians directly about the treatment, positively impacting the practice's bottom line.

Zed Williamson