Case Study: T1TAN optimizes new launches faster and more accurately with Tracify

How T1TAN now optimizes new launches faster and more accurately

T1TAN, a fast-growing startup in the goalkeeper equipment and apparel sector, faced the challenge of optimizing its rapidly changing digital ad campaigns for new product launches. They needed to trust their data completely to make efficient and accurate spending decisions, especially given the seasonal nature of their products.

To solve this, Tracify was implemented as the single source of truth for real-time, multichannel analysis. Using its patent-pending tracking technology, Tracify provided the insights needed for better optimization. This allowed T1TAN to act faster on data, stop Meta's over-attribution of their newsletter campaigns, and gain more confidence in their new launches, leading to a higher budget allocated to them.

T1TAN

Manuel Meier

hief Executive Officer