Case Study: Sushi Bikes doubles ad budget profitably with Tracify

How Sushi Bikes profitably doubled their budget based on Tracify data

The e-bike manufacturer Sushi Bikes was struggling with unusable data in its ad accounts following the iOS 14.5 update. This made it difficult to track performance, test creatives, and optimize a marketing budget that often reached a six-figure daily spend, ultimately forcing them to reduce their ad spending.

By implementing Tracify's tracking technology and browser extension, Sushi Bikes regained complete data visibility directly within their Ads Manager. Using Tracify as their source of truth allowed them to confidently double their ad budget. This data-driven approach resulted in a 20-30% improvement in budget efficiency and enabled a 47% increase in scaling on high-volume days through intraday optimization.

Sushi Bikes

Andy Weinzierl

Chief Executive Officer