Case Study: Stay Cold Apparel achieves faster ad scaling and 10x budget growth with Tracify

How Stay Cold Apparel & Ex Machina 10x the budget after relaunching Google Ads

Tracify worked with Stay Cold Apparel, a clothing company known for its tattoo-inspired apparel, to overcome its challenges. The customer was overly dependent on Meta ads and had no valid data to scale its advertising effectively, a problem that was exacerbated by the iOS 14.5 update, leading to stalled growth.

By implementing its patent-pending tracking technology, Tracify provided a real-time, multichannel source of truth for data, independent of ad blockers and privacy changes. The solution enabled daily optimizations, which resulted in a 9.3 ROAS, a 76% new customer rate, and the generation of seven-figure annual sales for Stay Cold Apparel.

Stay Cold Apparel

Jonas Bakri Makki

Chief Eecutive Officer