Case Study: Sperling Bags scales Google ad spend profitably with Tracify

How Sperling Bags 6x their daily Google ad spend profitably

Sperling Bags, a company that designs sustainable bags and accessories, faced challenges with unreliable data in their Meta ads account. Without the ability to track conversions across different attribution models, they lacked trust in their data and could not analyze the customer journey effectively, making scaling impossible. This led to wasted hours and an inability to understand the true impact of their marketing channels.

The company implemented Tracify, which provided a source of truth with its real-time, multi-channel tracking. Using Tracify's dashboards and browser extension, Sperling Bags gained a holistic view of how their channels interact and optimized their scaling efforts. As a result, they profitably increased their daily Google ad spend by 6x and boosted their weekly output of winning creatives by 50%, all while achieving 100% trust in their data.

Sperling Bags

Björn Sperling

Chief Executive Officer