Case Study: Paperlike boosts revenue by 400k€ with Tracify

How Paperlike increased their revenue profitably by more than 400.000€

Paperlike, a company that sells iPad accessories for paperless working, faced significant challenges after the iOS 14.5 update. The update caused Meta ads attribution problems, leading to uncertainty in decision-making and the risk of deactivating profitable channels. This lack of data threatened their overall marketing strategy and profitability.

The vendor Tracify provided a solution by implementing its multichannel marketing analysis and patent-pending tracking technology as a source of truth. This allowed Paperlike to see how all channels worked together and optimize ads in real-time. With Tracify, Paperlike increased its revenue by over 400,000€, achieved 50% more sales, and saw a 75% increase in Google Ads revenue.

Paperlike

Jan Sapper

Chief Executive Officer