Case Study: Duschbrocken reduces CPO by 25% with Tracify

How Duschbrocken reduced their CPO by 25% and scaled further despite inflation

Duschbrocken, a startup selling sustainable bathroom products, faced a significant challenge with unreliable data from their advertising platforms. This lack of a clear, trustworthy overview made it difficult to identify successful ads and nearly led them to deactivate their Meta advertising. To analyze their marketing impact, they were forced to manually compile data into spreadsheets, a process that was both time-consuming and produced uncertain results.

By implementing Tracify as their single source of truth for multichannel analysis, the company gained access to real-time data and a better understanding of the customer journey. Using Tracify's tracking technology and dashboards, Duschbrocken avoided shutting down Meta Ads, ultimately reducing their cost per order (CPO) by 25%. The solution also saved 5-10 hours of manual work per week and significantly improved collaboration with their agencies.

Duschbrocken

Johannes Lutz

Chief Executive Officer