Case Study: Dogs'n Tiger reduces CPO by 20% with Tracify

How Dogs'n Tiger reduced their CPO by 20% - accurately analyzing the customer journey

Dogs'n Tiger, a pet food company, faced challenges with volatile ad account performance and a lack of understanding of their complex customer journey. This made it difficult for them to scale successful campaigns and led to doubts about the data from platforms like Facebook. They needed a single source of truth to accurately analyze multichannel marketing impact.

Tracify implemented its patent-pending tracking technology to provide real-time, multichannel analysis. This gave Dogs'n Tiger a comprehensive overview of their customer journey and reliable data within their advertising platforms. As a result, the company achieved a 20% decrease in cost per order (CPO) and an 8% decrease in customer acquisition cost (CAC), and now has 100% confidence in Tracify's data.

Dogs'n Tiger

Mario Sieger

Head of Marketing