Case Study: Timios achieves end-to-end porridge traceability with TraceX

Timios traces 100% organic porridge packs with TraceX

Timios, a children's healthy food brand, faced the challenge of validating its honest claims about the quality and organic nature of its porridge products to build trust with worried parents. To provide transparency and prove the provenance of its ingredients and manufacturing process, Timios partnered with vendor TraceX to implement its blockchain-powered traceability solution.

TraceX implemented an end-to-end traceability solution that tracks the porridge pack's journey from the source of its organic ingredients through sprouting, roasting, milling, and final packaging. By scanning a QR code on the pack, consumers can view this entire journey, which is stored on a blockchain. This provided complete transparency, assured customers of the product's safety and quality, and helped Timios build crucial brand trust with parents introducing solid food to their babies.

Timios