Case Study: Sri Sri Tattva builds authentic, trustworthy brands with TraceX blockchain traceability

Sri Sri Tattva traces 31 farmers across 10 villages with TraceX

Sri Sri Tattva, a brand offering Ayurvedic medicines, supplements, and food products, needed to ensure the authenticity, purity, and transparency of its supply chain, particularly for its spices which are vulnerable to adulteration. Their challenges included maintaining strict quality and safety standards, ethical sourcing from local farmers, and meeting export requirements. To address this, they partnered with TraceX and implemented its blockchain traceability platform.

TraceX provided its Pre-Harvest management and Inventory management modules to onboard farmers, geo-map land, and track package of practices. This solution gave Sri Sri Tattva's products a secure digital identity on an immutable blockchain, creating a single source of truth for all stakeholders. For TraceX, the results included building trustworthy brands for the consumer, ensuring product safety by tracking parameters like aflatoxin levels, and successfully meeting export quality standards.

Sri Sri Tattva