Case Study: Organic India achieves transparent, end-to-end organic supply chain traceability with TraceX

Organic India streamlines operations across thousands of smallholder farmers with TraceX

Organic India, a multinational producer of certified organic herbal and ayurvedic health products, faced challenges in modernizing its agricultural operations. The company needed to digitize farm management, track sustainable regenerative practices, ensure end-to-end product traceability, and validate its quality certifications to meet consumer demand for transparency. To address these issues, Organic India partnered with vendor TraceX to implement its farm and crop management traceability solutions.

TraceX provided a comprehensive digital solution that included farmer profiling, geo-mapping of farms, crop management, and input distribution tracking. The system enabled real-time data capture for approved farmer lists and integrated with weighing scales at procurement centers to streamline operations and ensure fair pricing. As a result, Organic India achieved full supply chain visibility, enhanced transparency for its organic claims, improved operational efficiency, and reduced costs. The TraceX platform also facilitated plans for seamless integration with the company's existing SAP software for improved data management.

Organic India