Case Study: a leading tobacco manufacturer streamlines harvest procurement with TraceX

Leading Tobacco Manufacturer cuts procurement onboarding time by 60% with TraceX

A leading tobacco manufacturer in India, working with thousands of smallholder farmers, faced significant challenges in its harvest procurement process. The company struggled with manual, paper-based systems that caused delays, price confusion, and the procurement of non-contracted crops. To bring structure and visibility, they turned to TraceX and its digital farm management platform to overhaul their workflows.

TraceX implemented a digital token generation system linked to farmer agreements and plot data. This solution digitized onboarding, pre-configured crop grades and prices, and generated unique tokens for eligible harvests. The results included a 60% faster procurement onboarding process, 100% digital records, the complete elimination of non-contracted crop procurement, and improved farmer trust through transparent pricing and quantity information.