Case Study: ITC Ltd achieves end-to-end seed potato traceability with TraceX

ITC Ltd digitizes potato traceability with TraceX across 100% of the seed potato value chain

ITC Ltd, through its subsidiary Technico Agri Sciences Ltd, faced significant challenges in managing its seed potato value chain for its popular chip brands. These included difficulties in farmer and crop management, inconsistent agronomic practices, inefficient manual record-keeping, and an inability to verify product authenticity, which threatened quality standards and market credibility. To address this, ITC partnered with vendor TraceX to implement its blockchain-powered traceability solution.

TraceX provided a comprehensive digital platform that digitized farmer and farm management, standardized agronomic practices, and optimized processes like harvest scheduling. The solution enabled end-to-end traceability from farm to fryer, ensuring transparency and guaranteeing the authenticity of Technico seed potatoes. This empowered farmers with digital tools and data-driven insights, leading to improved quality control and consistently high-quality yields for ITC's supply chain.

ITC Ltd