Case Study: Green Earth Fresh Produce boosts lettuce supply chain traceability and food safety with TraceX

Green Earth Fresh Produce streamlines lettuce traceability with TraceX

Green Earth Fresh Produce (GEFP), a contract farming company supplying Iceberg lettuce to major fast-food chains, faced challenges in ensuring food safety and quality across its highly perishable supply chain. Their contract farming model required strict adherence to standards, efficient production planning, and comprehensive monitoring of all stages from farm to fork. To address this, GEFP partnered with TraceX to implement its traceability solutions, including Trace Gro and Trace Pro.

TraceX's platform provided end-to-end visibility by digitizing farm operations, enabling real-time monitoring of activities, and generating QR codes for crate-level tracking. This solution streamlined GEFP's supply chain, ensured adherence to good agricultural practices, and built trust with end customers by offering transparent verification of the product's journey. The implementation allowed GEFP to make informed decisions with data analytics, achieve operational efficiency, and gain a competitive edge through credible compliance.

Green Earth Fresh Produce (gefp)