Case Study: Supermarket achieves end-to-end chicken traceability with TraceX

a supermarket achieves 100% farm-to-shelf chicken traceability with TraceX

Supermarket, a leading retail supermarket, faced significant challenges in achieving transparency within its fragmented poultry supply chain. Data silos existed across farms, processors, distributors, and stores, with critical events often documented manually. This lack of digital traceability made meeting global compliance standards like GS1 difficult and prevented them from providing credible product information to consumers. To address this, they partnered with vendor TraceX to implement its digital traceability platform.

TraceX implemented a comprehensive solution that digitally captured data at every stage, from farmer onboarding and chicken rearing through slaughter, processing, distribution, and finally to the retail store. The platform ensured GS1 compliance by using standardized formats for data sharing. The results provided Supermarket with 100% farm-to-fork traceability, reduced manual errors, improved inventory accountability, and enabled consumer trust via QR codes that access detailed product journey information.

Supermarket