Case Study: RS Components boosts customer loyalty and CAD downloads with TraceParts

To RS Components TraceParts means loyal customers

RS Components, a leading distributor of electronic, electrical, and industrial components, wanted to improve customers’ design and purchasing experience as 3D design adoption grew rapidly. The company needed high-quality 3D models in major CAD formats, strong visibility, and a way to support its expanding multi-brand product range, so it partnered with TraceParts for 3D component catalogs.

TraceParts consolidated RS Components’ existing 3D catalogs, created new catalogs for additional vendors, and published them across RS Components’ sites and the TraceParts Network. The result was more than 500,000 model downloads, 50,000 3D models available on RS Components, greater visibility with new design engineers, and increased orders from existing customers because each 3D model linked directly to an RS part number in the purchasing list.

RS Components

David Pike

Marketing Engineer