Case Study: Norelem boosts new product visibility with TraceParts e-marketing services

Norelem uses TraceParts’ e-marketing services to put its Big Green Book firmly on the radar

Norelem, a long-established manufacturer of industrial components for mechanical engineering, needed a better way to make customers aware of its frequent new product launches. To support its product visibility and promotion efforts, the company worked with TraceParts, using its CAD library and e-marketing services.

TraceParts implemented banner advertising on TraceParts.com and email campaigns to its database of CAD users, helping Norelem highlight new products to a highly qualified audience. The campaigns generated strong feedback, new leads, and reactivated previously inactive customers, while TraceParts’ marketing and SEO reach improved the visibility of Norelem’s products online.

Norelem

Louise Van Rechem

Norelem