Case Study: Stratasys boosts 3D printing lead generation with TraceParts

How TraceParts is helping Stratasys put its 3D printing solutions on the map

Stratasys, a leader in 3D printing, needed to better educate engineers and designers about its products, new materials, and distribution network while generating qualified leads and increasing brand awareness in a competitive and still-developing market. To reach the right audience, Stratasys used TraceParts’ digital marketing services, including targeted email campaigns to CAD users and design professionals in key markets such as France, Germany, the UK, Spain, and the US.

TraceParts helped Stratasys deliver fast, direct campaigns that informed prospects and promoted its 3D printing solutions with an almost immediate way to measure results. The company reported strong feedback and confirmed that the targeted approach was effective, making it easier and more cost-efficient to reach multiple industrial sectors than with a broad vertical campaign.

Stratasys

Eric Bredin

Vice President Marketing EMEA