Case Study: Item Industrietechnik GmbH generates more leads with TraceParts digital marketing services

How TraceParts helped Item generate more leads

Item Industrietechnik GmbH, a pioneer and world leader in modular construction systems for industrial applications, wanted to generate more qualified leads and improve product visibility in international markets. To support this goal, the company turned to TraceParts and used its CAD-content platform to publish its parts catalog, along with TraceParts’ digital marketing services.

TraceParts implemented targeted email campaigns using its large B2B database, with fine-grained segmentation by interest, company size, job function, and industry. The campaigns were rolled out in just a few weeks and helped Item reach the right audiences worldwide, with Item describing TraceParts as a highly satisfactory partner and an excellent multiplier with large international reach.

Item Industrietechnik GmbH

Christian Thiel

Product Marketing Team Leader