Case Study: Telaeris boosts trade show lead nurturing with TraceParts and Drip

How to turn handshakes into lasting business contacts

Telaeris, Inc., a supplier of emergency management systems, needed a better way to keep trade show and event leads from going cold after the initial handshake. The company wanted a simple process to capture contacts quickly and follow up consistently without relying on manual reminders.

TraceParts is highlighted in the case study as helping with qualified lead generation through the 3D cataloging of products and, more broadly, with the lead process from product publishing to email marketing setup. The resulting automated follow-up approach kept new contacts engaged, moved them into longer lead-nurturing campaigns, and helped Telaeris support a sales cycle that can last six months or more; the case study also notes an average sale of $25,000 and even a deal closed three years after first contact.

Telaeris, Inc.

David Carta

Chief Executive Officer