Case Study: ELATEC Inc. achieves brand awareness and lead generation with TraceParts

ELATEC Inc. - Customer Case Study

ELATEC Inc worked with TraceParts to reach design engineers, building awareness for its brand and RFID reader products while also generating leads. The company needed an online marketing approach that could connect it with a highly relevant technical audience.

TraceParts provided website banner advertising for branding and custom email campaigns to targeted prospects and geographies with opt-in content assets for lead generation. ELATEC said the support from TraceParts was excellent, and its lead generation initiatives met and slightly exceeded objectives, while brand visibility was strong and could be improved further with more consistent effort.

ELATEC Inc.

Chris Corsbie

Head of Marketing and Communications